What is break-even ROAS?
It is the minimum return on ad spend required so your order profit is zero.
Break-even ROAS Calculator for ecommerce founders
Estimate your break-even CPA and ROAS using order economics, fees, and refund assumptions so ad spend decisions are grounded in margin reality.
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Frequently asked questions
Why include refund rate?
Refunds reduce effective revenue and can materially change safe CPA targets.
Get new tools + updates
We’ll email you when new calculators drop.
Privacy: We only use this for updates and tool planning. No third-party selling.